Every regimenneeds a clarifying shampoo. Excessive build up caused by improper cleansing can suffocate the strands and follicle, causing breakage as well thinning. This first lather is non-drying, but gives a "squeaky" clean feel. This sets the stage for strands to begin receiving moisture from the next lather - a moisturizing shampoo. (Suggested to be used with Influance Honey Almond Shampoo)